PPI is not simply about selling insurance. Our deeper role is to challenge people to dream – to plan, and create a legacy.

PPI pioneered the development of consumer-responsive life and health insurance products and innovative financial planning applications to help consumers manage their personal financial risks in a comprehensive, flexible and dynamic way. We are committed to protecting the rights and privileges of advisors and their clients across the Canadian insurance marketplace.

PPI is a tireless supporter and advocate for Canada’s insurance advisors and was instrumental in founding the Conference of Advanced Life Underwriters (“CALU”) in 1991. Jim Burton, Chairman and CEO of PPI, served as its first Chairman until 1994 and remains actively involved as an honorary board member of the organization.

PPI Solutions and our employees continue to work on furthering the integrity and future of the insurance industry through ongoing corporate support and involvement, on both a Board and membership level with industry associations such as Advocis, CLU (Chartered Life Underwriters), CALU and CAILBA (Canadian Association of Independent Life Brokerage Agencies).



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